

Applied
Behavior
Analysis
(ABA)
ABA Therapy for Autism, ADHD and Other Neurodevelopmental Conditions
At HUG Center, we offer contemporary ABA Therapy based on the latest clinical research. Our fun and engaging approach integrates therapy into your child’s daily routine and prioritizes their unique needs, interests, and strengths. We offer sessions in a variety of naturalistic settings, including in-home, in-center, and out in the community. Our highly trained technicians implement personalized behavior plans developed by licensed BCBAs and take advantage of teachable moments to target and develop your child’s skills.
Areas of Growth



Social skills


Daily living skills


Executive functioning


Communication


Self-advocacy



Independence
ABA FAQ
Q
What is ABA Therapy?
A
Applied Behavior Analysis (ABA) Therapy is based on the science of learning and behavior. It is designed to help us understand how behavior works and how environments impact behavior in everyday situations. ABA seeks to improve social, communication and learning skills through reinforcement strategies. The ultimate goal is to increase desired behaviors that can improve a child’s quality of life, while reducing behaviors that impede optimal functioning in everyday situations.
Q
Is ABA Therapy effective?
A
Applied Behavior Analysis is the single most effective therapy for children with autism, and the only type of therapy shown to make significant, lasting improvements. Extensive testing and research have been conducted to evaluate its efficacy. The growing body of research on ABA shows that it can be very effective for promoting improvements in communication, independence, and many other daily living skills. In addition to helping improve the lives of kids with autism, ABA therapy has also been shown to be beneficial for kids with ADHD, Down’s Syndrome and other neurodivergent conditions.
Q
How does Contemporary ABA Therapy differ from traditional ABA Therapy?
A
Traditional ABA Therapy, especially when it was first developed in the 1960s and 70s, tended to be rigid, highly-structured and therapist-directed. It eventually came under scrutiny because it sought to “fix” differences by eliminating undesirable behaviors rather than respectfully treating the whole child. Contemporary ABA takes a kinder, more compassionate approach to the science of behavior change. It gives the child greater control of the learning activities and encourages less structured, more fun and spontaneous interactions. Rather than focusing on how to make the child fit seamlessly into society, contemporary ABA seeks to teach them tools to succeed at navigating the world the best they can.
Q
How is HUG’s approach to progressive ABA Therapy different?
A
At HUG, we see children and their families as true partners in the therapeutic relationship. Our approach to ABA is child-centered, play-based, and highly collaborative. We design our services in a way that respects each client’s dignity, autonomy and choice. We only do therapy with children who are happy, relaxed and engaged. We believe in validating their past and present experiences to make them feel seen and heard. HUG Center’s ABA is kind, compassionate and aims to build trust with clients.
Q
How do I choose between in-home or center based ABA Therapy?
A
This is a personal decision that depends on your child’s unique situation as well as your family’s preferences. The advantages of in-home ABA therapy are that it takes place in a familiar setting where the child may feel more comfortable working with our therapists to explore different skills and learning opportunities. The advantages of center-based ABA therapy are that it provides the opportunity for socialization with other kids in a safe space that is free from home distractions such as siblings, pets and screens. We are happy to discuss this with you and help you make an informed decision about which option is best for your child.
Locations: Troy, Birmingham, Auburn Hills, Berkley, Beverly Hills, Bloomfield Hills, Bloomfield Twp, Chesterfield, City of the Village of Clarkston, Clawson, Clinton Twp, Eastpointe, Farmington Hills, Farmington, Ferndale, Hamtramck, Holly, Livonia, Macomb, Madison Heights, Mt. Clemens, New Baltimore, Northville, Novi, Oak Park, Redford Charter Twp, Rochester Hills, Rochester, Roseville, Royal Oak, Shelby Twp, Southfield, Sterling Heights, Utica, Walled Lake, Warren, Waterford Twp, West Bloomfield Township
Services we offer in Michigan
Autism Therapy
Our Autism Therapy services in Michigan are tailored to enhance communication and behavioral skills, utilizing a spectrum of approaches that support social integration and personal development.
ADHD Therapist
In Michigan, our ADHD Behavioral Therapist implement customized strategies that focus on improving attention, reducing impulsivity, and fostering positive behavior patterns in children and adolescents.
Down Syndrome
Our Down Syndrome program in Michigan offers a holistic approach to development, focusing on educational, social, and life skills enrichment to empower individuals with Down Syndrome towards greater independence.